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Brand Ambassadorship Success Stories
Following up on my previous blog post, I’d like to share three great brand ambassadorship success stories from companies we can learn from. Each shows the power. Taco Bell: Last year, 15-year-old...
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Five Common Facebook Marketing Pitfalls and How to Avoid Them
The power of Facebook for marketers is undeniable. According to September 2013 data released by the social media giant, Facebook’s total monthly active users now exceed one billion. But while it seems...
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Why Brand Ambassadors are Underutilized by Businesses
According to Wommapedia, a leading Internet resource on Word of Mouth Marketing (WOMM), 72 percent of people claim that reviews from family members or friends exert a great deal or fair amount of...
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How to Unleash the Potential of Your Brand Ambassadors
The power of brand ambassadors is undeniable. A 2012 Nielsen study reveals that 92 percent of consumers around the world say they trust earned media, such as word-of-mouth marketing or recommendations...
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